Seriously Milestones

Founder and creator, Issy, created the idea after her second baby came along and through chatting with other parents she realised that her crazy experiences were in fact, pretty normal. then fast forward to 2016 when Issy had finally caught up on all her her sleep and Seriously Milestones was born. 


Seriously Milestones is about telling the truth - that having kids isn’t all coffee dates and gummy smiles. The cards embrace the desire for parents to capture and share more of the ‘real’ parenting moments. Seriously Milestones are intended to be used as a photo prop and can be shared using the #seriouslymilestones on social media, or by snapping a photo to put in the box with the cards as a keepsake. New parents will even enjoy having a quick look through the cards to have a laugh, assured they’re not alone.


  • We take the environment seriously. The packaging used for Seriously Milestones is made from 100% recycled stock and made in Australia by Craftpak.  The cards are made from 400gsm paper sourced from sustainable forests and are printed in Melbourne at Print Together.

  • The cards feature rounded edges so your little ones don’t hurt themselves when holding them (although we could turn that into another card…) and have a matt laminate overlay to ensure they can handle all the drool and vomit.

Seriously Milestones Baby Quick shop
Seriously Milestones Fur Baby Quick shop
Seriously Milestones Toddler Quick shop